The Rise of “Sleep Tourism”: When the Ultimate Vacation Means Doing Absolutely Nothing but Sleeping
Every now and then, a new trend emerges that perfectly captures the zeitgeist of modern society—even if it takes a moment to fully grasp what it’s all about. Enter “sleep tourism.” While it is still a relatively fresh concept in some parts of Europe, it is rapidly gaining traction worldwide and finding a dedicated audience of exhausted travelers. Traveling Just to Sleep Sleep tourism is the latest sub-sector to carve out a major space within the broader wellness travel industry. The concept is beautifully simple because it flips traditional vacation logic entirely on its head. Instead of packing your itinerary … Read more