In the world of tour operators and cruise giants, there are generally two ways to win over the public. You can either take them to existing, well-known landmarks where they’ll share the experience with every other tourist, or you can build an entirely new destination from scratch—complete with custom infrastructure and attractions—exclusively for your own guests. It’s a trend that is rapidly gaining steam, with more and more cruise lines now making these private enclaves the centrepiece of their itineraries.
A Growing Trend
Whether in the Caribbean for North American holidaymakers or across the Mediterranean for the European market, cruise lines are increasingly focused on what are now known as “private stopovers”. These destinations are playing an ever-greater role in the industry’s expansion. For the companies, it’s a triple win: it adds fresh destinations to the brochure, offers a curated experience tailored to the guests’ desires, and—crucially—keeps passengers “in-house”. By managing everything the guest does on land, the cruise lines can significantly boost their margins on shore-side spending. And since these sites are designed from the ground up for relaxation and well-being, the passengers are usually more than happy to stay put.
Unsurprisingly, the concept originated across the Atlantic. Royal Caribbean has operated the private resort of Labadee in Haiti for some time now, and similar projects have since flourished in the Bahamas and Mexico. It’s only a matter of time before these “ready-made” destinations pop up elsewhere, including the Mediterranean. If it keeps the customers happy and the business growing, it seems everyone (or nearly everyone) is on board.
“Perfect Day Mexico”: The Flagship Project
The latest and most ambitious example is currently taking shape in Mexico. Located on the popular stretch of coastline south of Cancun—specifically in the village of Mahahual, near the Belize border—Royal Caribbean is investing heavily to create “Perfect Day Mexico”.
This entirely man-made destination will be exclusive to the company’s guests, with a staggering capacity of 20,000 people per day. Scheduled to open in autumn 2027, the company describes it as their “boldest creation to date,” promising a mix of high-octane thrills, total relaxation, and “cultural immersion.”
Spanning over 80 hectares, Perfect Day will feature seven distinct themed areas. Highlights include the “Loco Waterpark,” a massive aquatic playground with over 30 waterslides, including the 50-metre-high Jaguar’s Peak. Alongside three kilometres of pristine sandy beaches and a dozen swimming pools, guests can enjoy a lazy river complete with floating bars, wave sections, and rapids.
The resort aims for a “Mexican vibe” (of sorts…), featuring live shows, a local artisan market, regional cuisine, and, of course, tequila tastings. It’s safe to say there will be plenty to keep everyone occupied.
Hello! I’m Ben Fischer, a travel enthusiast who has journeyed far and wide to bring you unique and inspiring stories. Each destination is a new adventure for me, a chance to explore diverse cultures and share unforgettable experiences.
In my articles, I take you beyond mere descriptions of places. I share the encounters, special moments, and anecdotes that make each trip unique. My writing is an invitation to see the world through my eyes, blending practical tips with personal insights.
As a lifelong traveler, I approach each journey with respect and curiosity, eager to uncover the stories hidden in every corner of the globe.
