Over 100 million visitors: France remains the world’s most-visited destination for 2025
While the final figures are still being tallied, the latest estimates from UN Tourism (the rebranded World Tourism Organization) suggest that 2025 was the year one country decisively broke the 100-million-visitor barrier for the first time. That country is, of course, France. Tourism is booming – almost everywhere With approximately 1.58 billion international arrivals recorded over the past year, 2025 looks set to be another record-breaker, continuing the post-pandemic upward trend. The global tourism industry is in remarkably robust health. You only need to look at the forecasts for the coming decade to see why: with 3.5% annual growth in … Read more