While the final figures are still being tallied, the latest estimates from UN Tourism (the rebranded World Tourism Organization) suggest that 2025 was the year one country decisively broke the 100-million-visitor barrier for the first time. That country is, of course, France.
Tourism is booming – almost everywhere
With approximately 1.58 billion international arrivals recorded over the past year, 2025 looks set to be another record-breaker, continuing the post-pandemic upward trend.
The global tourism industry is in remarkably robust health. You only need to look at the forecasts for the coming decade to see why: with 3.5% annual growth in both traveller numbers and revenue, the sector is expected to outpace the global economy by a full percentage point.
Looking further ahead to 2035, tourism is projected to generate over $16 trillion in revenue, accounting for roughly 12% of global GDP. Even with the current geopolitical uncertainty and household budgets feeling the pinch in many countries, the underlying desire for a holiday and a change of scenery remains incredibly resilient.
Travel has become a priority—almost a staple necessity—for many. Destinations are racing to develop their infrastructure to keep up with demand, while airlines are banking on increased traffic and a growing need for new aircraft. Even the cruise sector is riding a wave of optimism. It is all good news for the industry and the 350 to 400 million people worldwide whose livelihoods depend, directly or indirectly, on tourism.
The Top 10 Most Visited Destinations in 2025
- France: estimated 103 million
- Spain: around 98 million
- USA: While some predicted over 70 million, the reality is closer to 68 million, suggesting a slight dip in the country’s appeal (we’ll leave you to guess why…)
- Italy: 58.5 million
- Turkey: 58 million
- China: around 50 million
- Mexico: 46.2 million
- United Kingdom: 44.3 million
- Germany: 38.5 million
- Japan: 38 million
Hello! I’m Ben Fischer, a travel enthusiast who has journeyed far and wide to bring you unique and inspiring stories. Each destination is a new adventure for me, a chance to explore diverse cultures and share unforgettable experiences.
In my articles, I take you beyond mere descriptions of places. I share the encounters, special moments, and anecdotes that make each trip unique. My writing is an invitation to see the world through my eyes, blending practical tips with personal insights.
As a lifelong traveler, I approach each journey with respect and curiosity, eager to uncover the stories hidden in every corner of the globe.
