We all know Uber with its famous ride-hailing service, and now its food delivery operations, which have managed to conquer the world in just a few years. The brand has become so ubiquitous that it’s gradually becoming a generic term for an economic model based on the “customer-mobile app-service” triangle. Now, this same Uber is turning its attention to trains, specifically cross-Channel routes connecting Britain to the rest of Europe.
More Than Just a PR Stunt…
While this may seem like a publicity announcement for now, there’s substance behind it. The company has just announced a partnership with a startup called Gemini Trains, whose goal is to compete with Eurostar using high-speed trains connecting London to Lille, Paris, Brussels, and eventually other major continental cities. Their aim is to “bring European rail into the 21st century by leveraging everything mobile apps can offer.”
This move makes sense considering Uber has already invested in several transport operators (buses, commuter rail, car rentals) and their booking systems in both Spain and the UK.
Uber and Gemini want to operate trains from Stratford International station in east London to continental destinations. This choice is already considered smarter than London’s St. Pancras station, which currently hosts Eurostar services but is increasingly reaching capacity due to high passenger volumes.
The Vision: Ten Daily Services with Competitive Pricing
The plan includes around ten daily rotations with possible connections to other cities on both the British and European sides, particularly toward Germany. Naturally, they promise more attractive fares and services compared to the competition, with service beginning around 2029 and bookings handled through an Uber app.
In short, after Trenitalia and Virgin Trains, Eurostar could soon face another new competitor on its flagship route…