The increase had been on the cards for a while, originally scheduled for 2026. But things have moved faster than expected, and US authorities have officially announced that the new ESTA pricing will take effect at the end of September.
Nearly Double the Price!
This is part of the budgetary reforms passed by the Trump Administration to boost revenue. The cost of the ESTA, or Electronic System for Travel Authorization, will jump from the current $21 to $40 on September 30 – a nearly 100% increase.
This change could further impact tourism numbers, which have already declined since the new President took office. It’s certainly another source of concern for the American tourism industry in the coming months.
Are you affected by the ESTA? Just a reminder: this applies to nationals from visa-exempt countries for tourist visits of less than three months to the United States – a total of 42 countries including all EU citizens and Swiss nationals.
Note that those who already have a valid ESTA don’t need to apply again, and smart travelers who submit their application before September 30 will only pay $21 instead of $40 – a substantial saving for a family planning to visit the USA.
This travel authorization is easy to obtain, either through the dedicated official website or the associated app. Stick to the official channels whenever possible to avoid the numerous scams associated with obtaining an ESTA.